Meet the Broncos
The Bronco Family is vast, with a reach as far as you’re willing to take it and a legacy that spans generations. The entire Bronco family is designed, engineered and built for adventure. So get ready to mount up and get dirty because the one and only legend is making its long awaited return.
The 2021 Bronco
There’s a whole world out there just waiting to be discovered. To find it you have to break rules, push boundaries and climb over the barriers in your way. With its relentless toughness and durability, the all-new Bronco was built to carry outdoor enthusiasts to wherever the wilderness calls. Available in two- or four-door models.
Preproduction CGI image shown. Available beginning spring 2021.
Preproduction CGI image shown. Available beginning spring 2021.
2021 Bronco Sport
Meet the latest in the family. The all-new Bronco Sport is your wilderness guide with four unique series engineered to match the way you experience the outdoors. Each, expertly equipped to get you out there — To the mountain ranges, the woodland trails, and the scenic shores. Your adventure begins in a Bronco Sport, and it never ends. Customize and order your Bronco Sport now.
Preproduction CGI image shown. Aftermarket equipment shown. Available late 2020.
Preproduction CGI image shown. Aftermarket equipment shown. Available late 2020.
How it Works
Your all-new Bronco or Bronco Sport is just 3 steps away.
RESERVE
Select your model and put down your refundable $100 deposit.
PLACE ORDER
Your dealer will reach out to place the order, verify pricing and configure the rest of your Bronco or Bronco Sport. Once you verify all the information and pricing from your dealer, your order will be confirmed.
FIRST SHIPMENTS
Bronco Sport production and initial deliveries are scheduled to begin late 2020. Bronco is scheduled to begin spring 2021.
Online Reservation FAQs
What is a reservation?
A reservation lets you select your vehicle and be among the first to order a new Bronco from Ford with a refundable reservation deposit. It is not an actual order and does not guarantee delivery.
What steps are required to complete my reservation?
Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide.*
What is a Ford Account and why do I need one?
A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco. Reservations can also be tracked in your Ford Account at owner.ford.com/.*
Can I select any Ford Dealer?
Only Ford Dealers who are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your favorite Ford Dealer and will be matched to them.
How many reservations can I make and can I transfer my reservation?
A reservation lets you select your vehicle and be among the first to order a new Bronco from Ford with a refundable reservation deposit. It is not an actual order and does not guarantee delivery.
What steps are required to complete my reservation?
Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide.*
What is a Ford Account and why do I need one?
A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco. Reservations can also be tracked in your Ford Account at owner.ford.com/.*
Can I select any Ford Dealer?
Only Ford Dealers who are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your favorite Ford Dealer and will be matched to them.
How many reservations can I make and can I transfer my reservation?
Up to two reservations per account. Your reservation number is assigned to you and cannot be
transferred.*
Can I cancel my reservation?
Can I cancel my reservation?
Yes. You can cancel your reservation at any time and receive a full refund.* You can do this in your account at ford.com. If for some reason you can’t process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer’s discretion.
Can I make changes to my reservation?
You will be able to make changes and complete your Bronco configuration at the time you place your order.*
What happens to the reservation deposit once I order?
Can I make changes to my reservation?
You will be able to make changes and complete your Bronco configuration at the time you place your order.*
What happens to the reservation deposit once I order?
See your dealer for details. The reservation deposit should be credited or refunded by your
dealer as part of the vehicle purchase process.*
When will I take delivery of my vehicle?
Production and deliveries will begin spring 2021. Actual delivery times may vary based on vehicle model and configuration selected, residency and demand. In late Q1 2021 you will receive an estimated delivery window based on final ordering and production of similarly configured Broncos. Once your vehicle is scheduled, you will receive further notification.
Will my configuration from Build & Price be sent to my dealer?
When will I take delivery of my vehicle?
Production and deliveries will begin spring 2021. Actual delivery times may vary based on vehicle model and configuration selected, residency and demand. In late Q1 2021 you will receive an estimated delivery window based on final ordering and production of similarly configured Broncos. Once your vehicle is scheduled, you will receive further notification.
Will my configuration from Build & Price be sent to my dealer?
No. Reservationists should use the Build & Price tool to support their upcoming order
consultation. Recommend printing and saving a copy to share with your dealer during ordering
process.
Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and the dealer, not you and Ford.
Can I make additional reservations and can I transfer my reservation?
Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and the dealer, not you and Ford.
Can I make additional reservations and can I transfer my reservation?
Up to two reservations per account. Your reservation number is assigned to you and cannot be
transferred.*
Will you share my reservation information with my dealer?
Will you share my reservation information with my dealer?
Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at ford.com/help/privacy for additional information.*
How much will it cost to reserve a Bronco?
How much will it cost to reserve a Bronco?
Reservations will cost $100 for each model.
Is the $100 reservation fee refundable?
Is the $100 reservation fee refundable?
Yes automatically with reservation cancellation.
Will reservations be fulfilled in the order placed?
Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received, based on final ordering
and production of similarly configured Broncos.
When will customers be able to convert their reservations to order?
When will customers be able to convert their reservations to order?
Order conversion process will begin in December and run thru January. Customers should
expect their selected dealer to schedule an order consultation to complete their configuration,
agree on selling price, and place the order.
What happens if my order is not built in 21MY?
What happens if my order is not built in 21MY?
Due to overwhelming demand, we anticipate some customers will get a 22MY Bronco. In this
scenario, customers will work with their dealer to replace their 21MY order but will have access
to any product improvements for 22MY. Their reservation timestamp will remain with their
order for prioritization within similarly configured Broncos.
Can Customers update their dealer selection for their reservation?
Can Customers update their dealer selection for their reservation?
Customers may reach out to Ford Customer Support at 800-392-3673 for assistance in updating
their dealer selection. In changing dealers, there will be no impact to a customer's reservation
ID, vehicle details, or the associated timestamp.
Product FAQs
Why can’t I get a painted hardtop roof at launch?
Due to unprecedented demand and to ensure a smooth and high-quality launch, we are making the painted hardtop a late availability feature for 21MY. Build & Price will be updated at that time.
What roofs are now standard for the Bronco two-door and four-door First Edition, and Wildtrak series?
First Edition and Wildtrak will come standard with a Carbonized Gray molded-in-color hardtop.
Why isn’t the Sasquatch manual transmission available in the Build & Price?
As mentioned in our announcement, Sasquatch expanding to manual transmission-equipped Bronco models will be in late 2021 calendar year and Build & Price will be updated at that time.
Why do certain models prohibit some accessories?
We have a Bronco for every customer. Many Bronco accessory items can be added during or after vehicle delivery at the dealer. We engineered Bronco for maximum off-road capability and GVWR restrictions may limit combinations of certain accessories.
Due to unprecedented demand and to ensure a smooth and high-quality launch, we are making the painted hardtop a late availability feature for 21MY. Build & Price will be updated at that time.
What roofs are now standard for the Bronco two-door and four-door First Edition, and Wildtrak series?
First Edition and Wildtrak will come standard with a Carbonized Gray molded-in-color hardtop.
Why isn’t the Sasquatch manual transmission available in the Build & Price?
As mentioned in our announcement, Sasquatch expanding to manual transmission-equipped Bronco models will be in late 2021 calendar year and Build & Price will be updated at that time.
Why do certain models prohibit some accessories?
We have a Bronco for every customer. Many Bronco accessory items can be added during or after vehicle delivery at the dealer. We engineered Bronco for maximum off-road capability and GVWR restrictions may limit combinations of certain accessories.