How does a Ford Dealership win the President's Award?
The Ford Presidents Award is given to Ford dealerships which have shown the highest levels of customer satisfaction for the year. Only 5% of the Ford dealerships in the country receive this prestigious award! Ford customers are surveyed about their vehicle buying and owning experience, and only those dealerships that can deliver on top service make the cut.
What Ford says about the award...
A description of the award from Ford Headquarters reads: In order to achieve the President's Award, dealers must exceed customer expectations every day in every department. The pursuit of excellence requires passion, tenacity and hard work.
The award salutes those top-performing Ford and Lincoln dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction in both sales and service in automotive retailing.